First and foremost, we would like to wish everybody a Happy and Healthy Holiday Season, and a Very Happy New Year. We continue to produce revenues on a daily basis. We are investing back into buying more Media, and
are moving forward. We are looking for other channels of Media to get into, but as of right now our
concentration has been strictly Internet Based, and working with large publishers.
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Just a real brief update: CXAC is still in business and producing revenue. Our attempts to resolve the DTC Freeze are still ongoing.
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CXAC is in the process of working with a Firm to help us reapply to the DTCC and get the freeze lifted. We believe since it is only a chill, that this firm has a legitimate chance to get the Chill lifted.
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We’ve tried again to work with the DTCC on getting the freeze lifted without having to file the registration. Our attorney suggested that we do a reverse split as that may help get the freeze lifted. The reason being that one of his clients had a similar situation and the DTCC lifted their freeze once they completed the reverse. To me that was not an option, so we moved on.
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Our Attorneys have advised us that our best course of action is to get all of our filings in, including our registration
statement to get back to the OTCBB, and then re‐apply to the DTCC to lift the freeze and regain our eligibility.
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We at CXAC would like to clarify a few things about the DTCC Freeze and what it will take to lift the freeze.
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Since our last update there has been progress on the DTCC Freeze. It looks like the said parties in the SEC Litigation have all made a deals with the SEC to settle the cases without any court proceedings.
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Since last update, we have made progress with our In‐House Affiliate Program. We currently have 10 Publishers who are Advertising our Offers, and adding new Publishers on consistent bases. We are also testing our Immediate Results in three Super Cut Hair Salons. We are hoping if the test goes well that we present to the entire chain.
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Since last update, not much has changed. Re Juv and our new In House Affiliate Marketing program is going well. We are still generating revenues on a daily basis, and are still having record months.
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Since our last update we have accomplished a lot on the Re Juv side of the business. Sales have been great and we
have continued revenue. We have actually in the past 15 days created our own in-house Affiliate Marketing
program. We will be recruiting affiliates, and they will be joining our In house program.
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There has been a lot of speculation about CXAC, and please note that we have no plans of filing bankruptcy and the company is producing revenues on a weekly bases.
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It seems like everything with our Funding Partner is set, and we are going to get the necessary documents and
agreements to move forward to finish the audits. I apologize for taking so long, but it was completely out of our
control.
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I thought we would have more to update on the filings, but will have to wait until next week. Things are moving forward, we are just waiting for some paper work so the accountants can finish the audits. Our campaign that was launched was a huge success! In six days we sold over 300 units and are on track to do over 200 orders per day.
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I know everybody has been speculating, why things have been so quiet. I can tell you things are moving forward. The issue with the moving to the OTCBB and DTC freeze is taking time, but I will update everybody at the end of next week. Nothing negative, just trying to get everything done and done right.
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Here is a brief update, and the steps we are taking to lift the DTC Freeze. There has been some questions asked
when we are filing documents with the DTC, we are not filing documents with the DTC, we are filing with the SEC
to go back to the OTCBB. In doing so, we are filing our registration statement, and that we will submit to the DTC,
and that was our way, which was suggested by the DTC, to get the Freeze lifted.
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Since our last update we have made some progress on getting the DTC Issues cleared up and working with our current debt holder, here is the progress.
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I have been silent for several weeks and missed some deadlines for disclosure which cause angst among
our loyal shareholder base. Do not worry at all, because the Company is neither struggling in its daily
performance nor undercapitalized.
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As we begin 2010, which will be a banner year for the Company, many shareholders are frustrated because of the current DTC freeze on the shares and the market implications those actions have caused to our share trading. This letter will address the matter in detail and delineate a game plan to its successful resolution.
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Many of you have expressed the need to stay informed so you can gauge the health and future prosperity of the Company. I will attempt to answer all areas of inquiry in this shareholder letter so we can all be rewarded over the long term.
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I just wanted to give a brief update. Financials were finished on Friday, but the attorney could not review them until Monday. We have worked on an Investors Holiday Site to purchase Re Juv by Caci Anti Aging System. Normally the cost is $59.95 for the complete system, plus $6.95 S&H. We are offering the system, to our Investors for $40.00 with
Free Shipping. Here is the link: https://www.rejuvbycaci.com/investors This is our way of saying thank you for all your support.
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Right now we ran all the TV spots, and are going through the results and will be reporting them next week. Our internet campaign with Mercatis Media is ongoing and we will give updates as the results come in. We should be posting our financials by the end of the week to get back to Pink Sheets Preferred Status.
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Here are the ads that will be running with Mercatis Media for the balance of this week.
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Here are some pre-logs for our commercials that are running this week. These are not all pre-logs, as they come in we will update the website.
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Here are some pre-logs for our commercials that are running this week. These are not all pre-logs, as they come in we will update the website.
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Here is the commercial schedule. We will be running on the days and times attached. We are running a total of 110 sixty-second spots. We will also be getting some bonus spots.
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We begin our advertising with Mercatis Media, on October 28, 2009.
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The Official launch date for the commercials is Wednesday October 28, 2009. We do not have the official time slots, but will have them shortly.
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It is with great pride that I will share the mid month revenue report with all our loyal shareholders. We are running slightly ahead of last month, without any commercials or new online media buying as of this date. Our TV ads will launch next week and we anticipate that the combination and increased awareness of our product will exceed the sales goals for the month of October 2009.
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Just wanted to give a brief update on the Television Commercials and inform everybody that the launch date has
been pushed back until October 19, 2009. We apologize for the delays, but there are a few key elements that we
wanted to change to give us the best possible conversions.
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Here is the tentative commercial schedule. We had to push back the dates one week to October 12, 2009.
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Many of our shareholders have waited patiently during the course of the last two weeks while rumor and speculation dominated our corporate profile. Today's shareholder letter will dispel any further speculation and set the course for the Company over the next few months.
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I was perusing a journal and came across this appropriate statement: "Far too many executives have become more concerned with the "four P's" - pay, perks, power and prestige - rather than making profits for shareholders." - T. Boone Pickens
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I am excited about all the developments with the Company and as promised will share the results of our hard earned efforts over the last 30 days. I thought this quote from Richard Grasso, former chairman of the NYSE, is relevant to all the following disclosure...
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It has been an exciting week for CXAC and we just wanted to update all shareholders on this week's events before
a long holiday weekend. Both programs with Clickbooth and Online Performance Marketing, LP have been successfully launched
and we are tracking our order flow. We will follow up with actual sales figures in approximately 15‐20
days.
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As promised the results are in and CXAC is excited about our future! We sold over 200 orders in our premiere test and the retention rate was over 80% sales which is above all industry norms, and was better that we expected. Over the last two weeks we adjusted the creative aspects and setting for a full launch next week...
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First off, the current corporate plan for our product Re-Juv is to implement a strong brand name through
Internet marketing and sales. We are contracted with Clickbooth, a leading Internet marketing company,
and have begun to test our product. The initial test was a success, and we continue to receive orders on
a daily basis. Our concept is to offer them at the cost of shipping ($6.95) and then after 14 days, if the
consumer is satisfied and has used the product successfully, bill them the $59.95 for the product. Our
marketing guru has handled many products in this manner and believes we can easily ramp up to
thousands of sales in a very short period (4-6 months).
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We have received many inquiries in regards to the progression of CXAC. For the past month, we have
been working around the clock to get our ReJuv by Caci version 2.0 completed and ready for launch.
Although it has taken some time, we have created a completely new image for our website, making it now
look provocative and enticing. In addition to our new look, we have also created new landing pages and
have approved new offers. Version 2.0 of our website, www.rejuvbycaci.com, launched on July 10. We
are now ready to launch our official internet marketing campaigns. We will keep everyone updated with
upcoming news releases.
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